Based in Columbia, Missouri, The Heartland Real Estate Group is led by broker-owner Norma Hooton, serving commercial, land, and residential clients locally and nationwide.
Norma Hooton built The Heartland around a simple belief: important property decisions deserve an experienced broker’s full attention.
From the first valuation or property tour through negotiation and closing, clients get candid advice, active communication, and a strategy shaped around their goals.
“I want my clients to understand their options and feel certain about their next move.”
Norma brings more than two decades of real estate experience, with a career spanning Missouri, Iowa, and other markets across the United States. Her extensive background encompasses commercial, residential, investment, land and multifamily properties, giving her a broad perspective and the experience to navigate transactions of all sizes and complexities.
Known for her hands-on approach, Norma stays personally involved from the first conversation through closing. She combines seasoned market knowledge with careful attention to detail, straightforward communication and a commitment to protecting her clients’ interests every step of the way.
For Mitzi McClaren, real estate is about far more than buying or selling a property—it’s about helping people move confidently into the next chapter of their lives.
As a Missouri real estate professional, Mitzi brings a thoughtful, personal approach to every client relationship. She takes the time to listen, understand what matters most, and guide her clients through each decision with clarity, patience and genuine care.
Missouri, Iowa Broker · REALTOR®
Daniel M. Bingenheimer
Daniel Bingenheimer brings a broad, multi-state perspective to real estate as a licensed broker in both Iowa and Missouri. With experience serving buyers, sellers and investors across state lines, Daniel understands that every transaction requires more than market knowledge—it requires sound judgment, careful communication and a clear understanding of his clients’ goals.
His approach is straightforward and solutions-focused. From evaluating opportunities and navigating negotiations to managing the details that carry a transaction through closing, Daniel provides knowledgeable guidance and dependable representation at every stage.
Public reviews
What reviewers are saying
“I could not be happier with her performance.”
Jim RobertsCommercial real estate
“She is a true professional!”
Jenny Trom
“great to work with”
Tony GarnerCommercial real estate
“willing to work out a solution”
Rebecca Kasik
SELL
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